Archive for the 'technology' Category

Subject to Change - Google Tech Talks

One thing I have been really interested in lately is interaction and experience design. It really seems to be something that we all over look on a day to day basis. I thought this video was great and a real eye opener. In the video you will see Brandon Schauer and David Verba talk about the book Subject to Change. Enjoy! I suggest watching it twice!

You need to a flashplayer enabled browser to view this YouTube video

via: eismann-sf.com

Adobe Feeds and some Link Lovin

So last night I was watching twitter and saw that Adobe got up the MXNA feeds.adobe.com! This is a great resource for flash developers or anything Adobe and more. It gives you a great centralized location to find great information on application development and creativity from many different backgrounds. Take a look for your self!

Also stealing a bit of a great idea from a favorite blog of mine (eismann-sf.com/news) I've decided to start posting some of my favorite links I have discovered. Not sure how often this is going to happen but it will  be easier for you all to find some fun links I found on here, instead of having to check my messy del.icio.us account!

With that said enjoy the links:
http://www.derailer.org/paparazzi/ - screenshot util for OSX that captures whats outside the view port.
http://twistori.com/ - twitter experiment
http://dev.papervision3d.org/ - papervision developers resource
http://tinyurl.com/68ppww - inspirational PDF magazines from smash magazine
http://www.footloosemoose.com/michael_wp/ - flash developer blog

Flickr + Video

Hey just a quick FYI for you Flickr users they now are allowing us to upload videos. Only downside is the 90 sec max time stuck to it. Here is the first video I saw on Flickr and its some Flash art by Eric Natzke. If you are not familiar with Eric Natzke I think its time you start watching his work in Flash, it will inspire anyone.

This is no monkey business!

Wow, wow and wow. Apple is doing it again. If you weren't aware it was press conference day for Steve Jobs and the new iPhone/iPod Touch SDK kit and the iPhone 2.0 update! This is some pretty exciting news for most of us. If you missed all the nuts and bolts you can visit Engadget or Gizmodo or whoever you can find. :)

What I am excited about here is the iFund! iFund is a move made from a company called KPCB in alignment with Apple to encourage young minds and entrepreneurs to submit business ideas for new products to be built on the SDK! They are willing to help anywhere from 100k to 1.5M!! This is a great great thing and something I am proud of Apple to put out there. Its a chance for everyone to have an opportunity for their dream to come true! Even if you aren't a developer and you don't have the time to build the app on your own. You know have a chance with the right words and right idea to dream HUGE!

I would encourage all of you to step outside yourselves and reach for the stars! Dreams and not impossible they just take some work!

Now get out there and submit proposals to get FLASH on the iPhone! Let's Go!!! HA!

LIFT your knowledge

If you guys are interested last week in Geneva, Switzerland our web world had a conference called LIFT. They have posted some videos and interviews for you all to take a peak at what all went on. Looks like some really great stuff. Take a look around. You can also see what Aral Balkan had to say about his trip to LIFT over at his blog too!

A little touch of the Brand Hatchery!

So about 3 weeks ago I got the idea to put together an iPhone site for my companies portfolio. It really made a lot of sense considering the layout of our current website. But what a great way to share your work with others! The iPhone has opened up a great medium to share your work with others and its right in your pocket! With the help of my friend Rob Edgell at myedgenet.com and my Executive Creative Director Aaron Opsal we put together a slick little site that fits in your pocket. Just visit brandhatchery.com from your iPhone and viola! Its a slick little simple photo gallery. All you need to do is touch each image and it will rotate through the individual slide shows. Enjoy!

I was thinking about this also and wondered... is this the business card of the future? It all most feels that way! And wow its even another way to save paper! Which makes the world a better place all together. I'm all for that! PDF for life! ;)

Direct URL: http://www.brandhatchery.com/iphone

The Brand Hatchery iPhone site!

new design… bear with me.

hey guys I am working to get a new design implemented into the blog. so if you are seeing any weird issues let me know. But over the next few weeks you might be seeing some strange things going on. I'm trying my best to keep them offline until I have it all worked out but you know how that goes. ;) I'm being a little trigger happy but it won't be to bad I promise! Thanks for the support.

Oh I should have some new tutorials coming soon. I'm looking at how to have a page just dedicated to them only!

And if any of you CSS whizzes wanna help out that would be much appreciated!

Dear Adobe… Recap and insight.

Wow, what a whirlwind of a week has it been since my little Dear Adobe letter. So many of you have responded from around the globe, giving me and Adobe feedback on so many aspects of the topic. It's been really great to get this boiling in some of your minds and to see how many people from all backgrounds care about flash intimately and how they envision flash growing. Well, I wanted to try and clarify some things about my letter, so let me just kinda recap somethings since the dust is starting to settle.

Am I upset Adobe has created AS3, MXML and a tighter programming environment? NO! That would be ridiculous. I know that AS3 is the step in the right direction for Actionscript and the player. It is cleaner, faster, stronger... everything that a new iteration in a language should be. It helps give developers the freedom to tighten down their apps and provide a much better product to the end user. The flash 9 player has given older machines new life by running these larger apps faster than ever before. And that means a lot to all of us, since it's broadening the audience of flash sites and apps all together.

What else has AS3 done? Well, besides the player and scope improvements, it has brought on a much larger scripting engine. One that has improved everything, with better event handling, methods, properties and functions. So why was I saying it's so much harder? Imagine you are a designer and you want to jump into flash, action script and flash animation and start building a website or some type of interactive experience. In the AS1 and AS2 days it would be EASY. Throw some buttons on the stage, put a few mouse events with gotoAndPlay's on them and viola! You're starting to build something. Granted the options were smaller than what we could do but hey you were building a FLASH site/animation!

Now move yourself forward in time a little. Flash is using the AS3/4 engine. It's code driven and can build the best apps in the world! But what happened to all the fun of flash? It's gone. Designers can no longer go hey it would be great to build "X". They can't write a site on one frame. They don't have a clue what an object is and hardly know that actionscript is. But they want to build something in flash. Their minds don't and will not ever work in code. Some of you "devigners" are the exception and are the ones TRULY pushing flash to the edge of its boundaries. But if you weren't ever given the opportunity to start building something with flash in its early years you are never going to find out you are a "devigner". You will always remain a "designer", lost trying to understand what you can do with flash and actionscript. This is what I was trying to truly get at in my previous letter to Adobe.

Was I trying to get Adobe to keep AS2 around forever? No! I was just trying to get us all and Adobe to think about what Flash has done to the design/interactive world! And how this tool is used to not only create apps (which I hope is what Flex will be for, not Flash) but to create engaging animation-driven websites. That engage our end users and "had" made it easy for designers to pick it up and start engaging our users in ways most developers never would of never thought of. This is what made flash magical. All I am asking Adobe to do is look at the product and again think about how to leverage Flash and all the technology behind it back to the designer some again. And not to run off into the sunset of the online application world too fast. But to maybe keep progressing the scripting language to give both worlds the ability to create!

I just want to make sure the designer doesn't lose control and the ability to design with Flash. The word design is funny in today's interactive world. It can mean MANY things. But it still has its roots and whether you are designing with code, photoshop or with the Flash animation tool you can still design! That's what made flash so great. It divided the gap and also made the impossible possible for a designer. That is what was really amazing! And it made it all possible on the web! I REALLY can't wait to see where the product goes! But I also don't want to see it run off too far from all of the designers that are engaging our end users with their magical minds! So I just want to say I know Adobe can still keep moving in the developer direction but I think with the right tools and additions to the product it can also keep the designers interested and keep their hands in the product evolving the web.

I haven't sat down and thought directly about what these changes may be. But I will! I know that my opinions about these tools are not everyone's opinion. But that's not why I have been blogging about this. It's to hear the rest of the community's opinions and open the door a bit more for the designers and everyone to speak! Thanks for listening again!

Update: Sorry for the eariler miss hap on the title of this post. I promise that was not on purpose.

Is Apple being greedy?

Ok, so I was just chatting with a friend and we were talking about the iPhone SDK. And how apple is most likely going to be selling ALL the apps you all create via iTunes. So both you and them make some money.

Is this why we are not seeing the flash player on the iPhone? Is apple being greedy so we can't make free apps and games for everyone to use, using flash? I don't know but it sures seems that way. I know adobe doesn't want to drag their feet on this so it must be n Apple thing. What do you think?

flash_iphone.jpg

I am Singularity!

Are you?

Wow! what exciting news did we get last night. The couple hundred of us that had up the Singularity badges were given a sneak peek under the hood of Aral's next little surprise to the Flash community. What could it be? The world will find out soon! Keep your ears peeled cause it could be anything with Aral behind it!

Update: Well the news is out! And wow how amazing is this going to be! True collaboration at its best. I am really interested to see how they plan to pull this off. Will they be building a custom app to stream the video? Or just use Breeze? No one knows yet! But I can't wait to see!




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