Wow, what a whirlwind of a week has it been since my little Dear Adobe letter. So many of you have responded from around the globe, giving me and Adobe feedback on so many aspects of the topic. It's been really great to get this boiling in some of your minds and to see how many people from all backgrounds care about flash intimately and how they envision flash growing. Well, I wanted to try and clarify some things about my letter, so let me just kinda recap somethings since the dust is starting to settle.
Am I upset Adobe has created AS3, MXML and a tighter programming environment? NO! That would be ridiculous. I know that AS3 is the step in the right direction for Actionscript and the player. It is cleaner, faster, stronger... everything that a new iteration in a language should be. It helps give developers the freedom to tighten down their apps and provide a much better product to the end user. The flash 9 player has given older machines new life by running these larger apps faster than ever before. And that means a lot to all of us, since it's broadening the audience of flash sites and apps all together.
What else has AS3 done? Well, besides the player and scope improvements, it has brought on a much larger scripting engine. One that has improved everything, with better event handling, methods, properties and functions. So why was I saying it's so much harder? Imagine you are a designer and you want to jump into flash, action script and flash animation and start building a website or some type of interactive experience. In the AS1 and AS2 days it would be EASY. Throw some buttons on the stage, put a few mouse events with gotoAndPlay's on them and viola! You're starting to build something. Granted the options were smaller than what we could do but hey you were building a FLASH site/animation!
Now move yourself forward in time a little. Flash is using the AS3/4 engine. It's code driven and can build the best apps in the world! But what happened to all the fun of flash? It's gone. Designers can no longer go hey it would be great to build "X". They can't write a site on one frame. They don't have a clue what an object is and hardly know that actionscript is. But they want to build something in flash. Their minds don't and will not ever work in code. Some of you "devigners" are the exception and are the ones TRULY pushing flash to the edge of its boundaries. But if you weren't ever given the opportunity to start building something with flash in its early years you are never going to find out you are a "devigner". You will always remain a "designer", lost trying to understand what you can do with flash and actionscript. This is what I was trying to truly get at in my previous letter to Adobe.
Was I trying to get Adobe to keep AS2 around forever? No! I was just trying to get us all and Adobe to think about what Flash has done to the design/interactive world! And how this tool is used to not only create apps (which I hope is what Flex will be for, not Flash) but to create engaging animation-driven websites. That engage our end users and "had" made it easy for designers to pick it up and start engaging our users in ways most developers never would of never thought of. This is what made flash magical. All I am asking Adobe to do is look at the product and again think about how to leverage Flash and all the technology behind it back to the designer some again. And not to run off into the sunset of the online application world too fast. But to maybe keep progressing the scripting language to give both worlds the ability to create!
I just want to make sure the designer doesn't lose control and the ability to design with Flash. The word design is funny in today's interactive world. It can mean MANY things. But it still has its roots and whether you are designing with code, photoshop or with the Flash animation tool you can still design! That's what made flash so great. It divided the gap and also made the impossible possible for a designer. That is what was really amazing! And it made it all possible on the web! I REALLY can't wait to see where the product goes! But I also don't want to see it run off too far from all of the designers that are engaging our end users with their magical minds! So I just want to say I know Adobe can still keep moving in the developer direction but I think with the right tools and additions to the product it can also keep the designers interested and keep their hands in the product evolving the web.
I haven't sat down and thought directly about what these changes may be. But I will! I know that my opinions about these tools are not everyone's opinion. But that's not why I have been blogging about this. It's to hear the rest of the community's opinions and open the door a bit more for the designers and everyone to speak! Thanks for listening again!
Update: Sorry for the eariler miss hap on the title of this post. I promise that was not on purpose.
